Unsightly Fruit and Vegetables
Disfigurement of fruit is caused by temperature, nourishment, fungus and water supply. Even though the fruit may appear unsightly, there is no danger when you consume the fruit.
The French supermarket chain Intermarché has even gone to the lengths to make shoppers see the inner beauty in scarred, disfigured, or otherwise odd-shaped fruits and vegetables. The message: Why throw away perfectly good produce just because it doesn’t meet arbitrary cosmetic criteria — especially when so many families can’t afford to eat the five daily portions of fruits and vegetables recommended by nutritionists? They claim the product is as good, tastes the same, but is 30 percent cheaper.
Here is a link to a video explaining the idea behind the campaign: